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Call them the Honda Four.
A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and the incumbent, RPA.
The finalists emerged from a broader pack of seven agencies that also included Havas Worldwide, Draftfcb and Crispin Porter + Bogusky, according to sources. Honda marketing executives visited all seven shops last week.
Both Honda and its luxury nameplate, Acura, are in play.
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