Honda Partners With Telemundo for Sweeps

Telemundo is teaming up with Honda for a sweepstakes promotion for the latter’s 2009 Civic dangling the chance to go behind the scenes of its show Descontrol for a live performance by reggaeton duo Alexis & Fido in Miami.

The promo, which launched last week and runs through March 12, is aimed at viewers in Miami, Los Angeles, Dallas, Chicago, New York, San Antonio, Houston and Phoenix, who are invited to log onto Hondadescontrol.com for a chance to win. The winner will be granted VIP access to a Descontrol taping on March 25.

Viewers in Miami are also eligible to win VIP access to the taping. Ten winners from Miami will be selected and each Miami winner can invite up to five guests to the show.

“In these economic times, delivering programs that are measurable and break through are key to driving sales,” said Jacqueline Hernández, COO of Telemundo, in a written statement. “We are thrilled that Honda is promoting their 2009 Civic model with the Telemundo Group. Our partnership  with  Descontrol  offers  Honda  an  interactive  way to connect  with  their  consumer.”