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Like many hard-pressed Americans, cleaning products icon Mr. Clean now has a second job.
American Honda Motor Co. has incorporated the advertising cartoon, with Procter
& Gamble’s permission, into a new TV ad (shown here) for its environmentally friendly Accord LEV.
The popular animated ad character from the 1960s and 1970s appears in a 30-second spot for the low-emissions vehicle. The ad was created by Honda’s lead agency, Rubin Postaer & Associates in Santa Monica, Calif.
Agency executives hope the “Man behind the shine” will reinforce Honda’s message that the new model helps keep the air clean.
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