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TBWA Chiat/Day’s new print campaign for The Glenlivet Scotch whisky was truly a grass-roots effort.
The ads were shot in the town where the Seagram Americas’ brand is distilled–Glenlivet, Scotland–and feature natives who work at the distillery and their relatives.
One ad (shown here) shows a frowning man in a kilt, blazer and tie on the front steps of a business. “Do we look influenced by trends?” the copy reads. Another shows two white-haired gents side-by-side at the end of a table, one gripping a glass of whisky.
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