Beer and baseball go together like peanut butter and jelly, so it’s only fitting that Budweiser and MLB teamed up with local artists to create one-of-a-kind team cans for the start of the baseball season.
For the past few years, Bud Light’s team cans for the NFL, which featured a minimalist design with each team’s logo, proved to be a hit in local markets, and Budweiser is hoping to replicate that success with its MLB cans.
“Baseball and the culture it created is a true celebration of the American spirit,” said Ricardo Marques, vp of marketing at Budweiser, in a statement. “This year, we wanted to leverage our long-standing partnership with MLB to raise a toast to the fans by giving them a piece of their hometown to enjoy right in the palm of their hand.”
Budweiser tapped local artists to create designs inspired by each city, incorporating local landmarks such as the Gateway Arch for the St. Louis Cardinals. Illustrator Adam Koon, who designed the Cardinals can, used the team’s design past and 1950s nostalgia as inspiration. “It really helped a lot to look at historical baseball memorabilia as well as print material to make this a true St. Louis piece,” he said.
Artist Annica Lydenberg, who designed the Boston can, was inspired by vintage New England store and restaurant signs as well as her lifelong passion for the Red Sox.
“I grew up in Boston during a time when the Red Sox weren’t winning World Series, but my favorite nighttime activity was always going to a baseball game at Fenway,” she said. “We’d get cheap seats in the bleachers or just wander in after the seventh-inning stretch. It didn’t matter that I watched them lose so many times. It was rooting for the underdog that made me into the kind of person that I am.”
The cans will be available on March 27, just before opening day, in Baltimore, Boston, Chicago, Cincinnati, Dallas, Houston, Los Angeles, Minneapolis, New York, Oakland, San Diego, St. Louis, Tampa Bay and Washington, D.C.
“Budweiser has been a great MLB partner for a long time and continually evolves its marketing connected to our sport,” said Noah Garden, MLB’s evp of business, in a statement. “These custom-designed cans are another terrific example of Bud’s support and their ability to connect with our fans.”