The Homeboys of Happyville

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Boys just want to have fun–but when does mischief turn into mayhem? Due to the Columbine High School massacre, RC Edge cola toned down ads depicting the high jinks of small-town boys.
The campaign, from The Blum Group in New York, creates a fictional town called “Happyville,” where naughty teens, wired on the high-caffeine soda, wreak havoc on local girls, a goldfish and a marching band (shown here). The tagline: “Not just cola. Power cola.”
The print ads are set in a model train town, but the radio ads’ dialogue and sound effects make the pranks seem more real.

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