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The Home Depot has hired Select Resources International to lead a review of all aspects of its $500 million-plus communications business, including creative, media, PR, digital and multicultural chores, the client has confirmed.
Key agency partners include Interpublic Group’s Initiative in Atlanta on media and independent The Richards Group of Dallas on creative.
“We’re undertaking a new process, and adopting a periodic line review process that will involve all of our marketing partners going forward,” said Jean Niemi, the client’s senior manager of corporate communications.
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