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MRM, the direct and digital marketing unit of Interpublic Group’s McCann Worldgroup, has split with Home Depot, just nine months after landing digital and customer relationship management duties for the retailer, according to an internal MRM e-mail.
Sources attributed the split to Home Depot requesting work beyond the original scope without paying additional compensation. Account revenue is estimated at $12 million.
In the e-mail, MRM New York managing director Corey Mitchell wrote that “for reasons based on a fair exchange of services and a mutual inability to arrive at realistic expectations, we are choosing to walk away from our relationship with The Home Depot completely.”
Mitchell acknowledged that Home Depot represented a “great opportunity” for his agency, which had invested the “best of our talent” on the business.
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