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DALLAS The Vidal Partnership has picked up the Hispanic advertising account of The Home Depot, the client confirmed.
The client said there was an informal review with “a handful of agencies” including the Hispanic incumbent, Casanova Pendrill Publicidad of Irvine, Calif.
Vidal will focus its efforts on reaching the Atlanta-based retailer’s growing Hispanic market, the client said. The Richards Group in Dallas handles general advertising for the home-improvement chain.
“The Home Depot is committed to being the company of choice for the Hispanic community,” said John Costello, Home Depot’s executive vice president of merchandising and marketing.
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