Hollywood Agency Calls on Montalbano For Media Buying

RBI Communications has assigned media-buying duties to The Montalbano Group.

The Metairie, La., shop will place media for more than 40 automotive dealerships handled by the Hollywood, Calif.-based agency. Billings are undisclosed.

According to Montalbano president Herb Montalbano Jr., the RBI business is expected to grow to more than 250 car dealers over the next two years.

“Out of the blue we got a call from these guys,” said Montalbano. “Basically, they just handed us all their media business.”

Initial markets include Atlanta; Denver; Houston; New Orleans; Portland, Ore.; Sioux Falls, S.D.; Memphis and Nashville, Tenn.; and Paducah, Ky.