Hub Shop Adds $2-3 Mil. in Billings to Offset Blue Cross Loss
BOSTON–Holland Mark Martin Edmund has added assignments from Universal Studios and Thomson Financial Services.
Budgets were not disclosed, but sources close to the Boston shop said the accounts are worth $2-3 million in combined billings.
Holland Mark is currently developing a print-based campaign supporting the exchange trading software and services of Boston-based Thomson’s Electronic Settlements Group, said Holland Mark marketing director Gayle Nyre. Client officials did not return calls by press time last week.
Thomson Financial Services last month assigned its estimated $6-8 million global corporate account to Allen & Gerritsen in Watertown, Mass. [Adweek, Feb. 22].
Nyre also confirmed that the agency is handling several “direct marketing projects” for Universal Studios Escape themepark in Orlando, Fla., but referred other questions to client officials, who did not return calls by press time.
Ken Mills, a top marketing official at Universal Studios who until late last year worked at Holland Mark client Polaroid Corp., helped the agency land the assignments, sources said.
Holland Mark has worked on the business imaging business of Cambridge, Mass.-based Polaroid for the past several years.
Holland Mark and Universal Studios may currently be moving beyond projects and working toward a more formal contract-based arrangement, sources said.
The direct projects currently assigned to Holland Mark–and any future assignments–will not affect Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, which is lead agency for the themepark account, sources said.
The Thomson and Universal wins come at an opportune time for Holland Mark, which recently lost the $4.5-6 million Blue Cross & Blue Shield of Massachusetts account. Agency executives had said replacing its Blue Cross billings was a prime mission in order to avert layoffs.
The Blue Cross account is currently in review, with Boston shops Ingalls and Partners & Simons now in the final round.
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