Holland Mark Tackles Big Disney In First Ads For Bay State Tourism

In its inaugural work for the Massachusetts Office of Travel & Tourism, Holland Mark Martin Edmund attempts to lure visitors away from theme parks by portraying the Bay State as a place to “take a real vacation.”
A 60-second TV spot stars “Ducky,” a Disney-style spokescharacter. After touring some historic landmarks, enjoying some sports action and stopping by a Cheers-like pub, Ducky boards a bus for a tour of the Commonwealth.
A TV and print effort breaks next month in nearby markets, including Hartford-New Haven, Conn.;