Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As the domestic healthcare debate twists and turns, a Canadian firm is preparing to launch its primary care model in the U.S. early next year.
Myca Health has hired Boston-based independent Holland-Mark to support the introduction of Hello Health, a Web platform designed to streamline dealings between providers and patients. It uses a direct-pay system to eliminate excess paperwork and facilitates communications via e-mail, IM and video.
Chris Colbert, CEO at Holland-Mark, said the push would combine online and offline outreach targeting “doctors and their patients or those consumers seeking a better primary care experience.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in