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Buffeted by the slow eco nomy and lackluster new-business performances, Holland Mark has made several moves designed to revamp the agency and widen its appeal to existing and potential clients.
Erick Soderstrom has been named president of the Boston shop, which he joined earlier this year as evp/director of brand management.
Soderstrom succeeds Chris Colbert, who will concentrate on building agency affiliate BeNow, the Wake field, Mass., customer-relationship marketing outfit of which Colbert is CEO.
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