Holland Mark Makes Key Hires

Holland Mark Edmund Ingalls has hired a pair of West Coast creatives to bolster the agency’s current output and help the shop win new business, as it continues its drive to establish itself as a national player.

Marty McDonald and Rob Stewart will join the agency in September, each as vice president and creative director.

“For us, it’s huge news,” Bob Minihan, chief creative officer of Boston-based Holland Mark, said of bringing the two aboard. “[They will] help us play at the national level.”

McDonald has been a senior vice president and creative director with DDB, Seattle, working on Holland America Cruise Line, Amtrak and others. The better known of the two, McDonald has won industry awards at the Cannes, Clio, Effie and One Show competitions.

Stewart has been a senior copywriter with Team One Advertising, El Segundo, Calif., for the past two years, working primarily on TV campaigns for Lexus. Prior to that, he spent about three years at the Richmond, Va., office of Arnold Communications.

Stewart and McDonald have wanted to work as a team since meeting a few years back. They had become acquainted with recruiter and former Arnold staffer Carol Lee Kelliher, who suggested to the pair, and to Minihan, that Holland Markwould provide an ideal venue for a collaboration.

The pair fill positions left vacant by recent churn in the agency’s creative department. They will split their time between pitching and working on existing accounts.

Holland Mark is New England’s largest independently-owned traditional shop, with about $200 million in billings. The shop has scored some recent new business, such as online game show pro-ducer GoldPocket Interactive, but national wins have been elusive.