Holland Loses General Manager




Gary Resigns for Similar Position at Ciavarra
BOSTON–Ann Gary has joined 20-person Ciavarra Design here as general manager, reuniting with president Paul Ciavarra.
Gary previously served as general manager of Holland Mark Martin Edmund in Boston, which she joined four years ago as vice president, group account director.
Both Gary and Chris Colbert, president of Holland Mark, said her departure was amicable. A replacement is being sought.
For now, Holland Mark executives are filling in on the accounts she oversaw, including Ameritech and the Massachusetts Office of Travel & Tourism.
Gary had no formal noncompete or nonsolicitation agreement with Holland Mark but takes no clients with her to Ciavarra, she said.
Tina Sutton, vice president of planning and research, left Holland Mark in October after less than a year to relaunch her own fashion marketing firm. The agency is still “exploring the role of planning” and has not replaced her, Colbert said.
Even so, Holland Mark executives view the departures “as a sign of our continued evolution, not de-evolution,” Colbert said.
Formed six years ago, Ciavarra’s client roster includes BankBoston, Compaq and State Street Bank. Gary is familiar with the Compaq account, having worked on the Digital Equipment business with Paul Ciavarra at Arnold Communications before Digital was acquired by Compaq.
Positioned as a a research-based design shop, Ciavarra offers Gary the chance to be second in command and gives her an undisclosed minority stake in the agency.