Holland, Ingalls, Berlin Do Battle For Dreyfus Work

BOSTON-Ingalls and Holland Mark Martin Edmund, both here, and Berlin Cameron & Associates in New York will contend for the Dreyfus Corp. account, sources said.
The New York-based mutual funds company some weeks ago began a review of its estimated $5-10 million ad business after parting ways with Grace & Rothschild. The New York shop was selected by Dreyfus last fall, but the pair parted ways in March without producing any campaigns.
Richard Roth Associates in Chappaqua, N.Y., is overseeing the review but could not be reached at press time last week. Creative presentations are slated for this month.
Ingalls’ experience in the category includes work for Fidelity Investments and Citizens Bank. Holland Mark handles the USTrust account.
-staff reports