Holland Alters Name To Recognize Minihan

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BOSTON-Holland Mark Martin here has named executive creative director Bob Minihan a partner and, in keeping with agency tradition, put his middle name on the door. The shop will now be known as Holland Mark Martin Edmund.
Minihan’s partnership status gives him an undisclosed amount of equity in the privately held agency, which currently claims billings of $80 million. Holland Mark president Chris Colbert also holds a minority stake. Agency chief executive officer Bill Davis is the majority owner.
Holland is Davis’ middle name; Mark is Colbert’s.




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