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HealthTex, Orly’s New Year’s Resolutions Rest With Calif. Agency
LOS ANGELES–The gift-giving season was kind to Wiley & Associates, which has entered 1999 with two new accounts, HealthTex children’s wear and Orly nail care products, worth a combined $7 million in billings.
The Westlake Village, Calif., agency, which specializes in marketing to women, picked up the estimated $5 million HealthTex business in a review of five agencies. They included incumbent The Martin Agency, Richmond, Va., and Trone Advertising, based in the client’s hometown of Greensboro, N.C.




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