Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Holiday Inn, which is in the midst of upgrading its physical locations, is also dusting off its brand image.
Almost two years ago, the brand changed its logo for the first time in more than 50 years. Now, the chain this month is launching a TV campaign via IPG’s McCann Erickson in New York. That work showcases changes at almost 1,000 Holiday Inn and Holiday Inn Express locations.
The company projects that 2,200 more will be renovated by the end of next year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in