Holiday Inn Express Touts Breakfasts

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CHICAGO The battle over breakfast isn’t just taking place in the fast food category.

Since 2003, when Holiday Inn Express introduced its Express Start complimentary morning meal, limited service competitors like Hampton Inn, Comfort Inn, Fairfield and La Quinta have revamped their continental own breakfast offerings. Now Holiday Inn Express is defending its turf with a new TV campaign breaking during Fox’s telecast of the Daytona 500 on Feb. 17.

New work from Fallon, Minneapolis, cheekily calls attention to new hot entrees by positioning the breakfast bar as a nightclub.

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