Holiday Inn "Baby"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A newborn baby can’t claim to be smart because it stayed in a Holiday Inn Express the previous night. But a new spot for that brand (via Fallon, Minneapolis) suggests such smartness can be inherited from the parents. How else to account for the fact that the baby here deftly snips its own umbilical chord? See the spot yourself to catch the clever punch line to the vignette, delivered by the tired-but-happy mother of this precocious child.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in