HOLIDAY FIZZ

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So what are you doing for New Year’s? If, like thousands of other revelers, you decide to celebrate it at Times Square in New York, Alka-Seltzer hopes you notice the ABC Superscreen, where a spot for Bayer’s new Alka-Seltzer Heartburn Relief will happily be airing.

“We’re trying to reach those people out there enjoying the festivities, eating too much, eating the wrong food and having the stresses of the holidays,” said Michelle Cunningham, brand manager on Alka-Seltzer at Bayer in Morristown, N.J.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in