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NEW YORK Holding companies participating in Emirates Airlines’ account consolidation review are preparing for the next round of meetings in mid-August, with a decision expected in September, sources said. The review covers global creative marketing services, including those beyond traditional advertising such as direct, digital and event marketing.
Participating in the competition are Publicis Groupe, with its Saatchi & Saatchi unit taking the lead and working with siblings like Leo Burnett; Omnicom, represented by BBDO; WPP Group’s Grey; and Interpublic, represented by Draftfcb and Lowe.
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