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NEW YORK Bezos Nathanson Marketing Group this week picked up ad duties for Howard Johnson, making the chain its third Cendant-owned client, the agency said.
Following a monthlong review that included strategic and creative presentations, the seven-person agency bested Publicis Group’s Publicis in Mid America in Dallas, and DeVito Verdi and incumbent Christy, MacDougall, Mitchell, Bodden, both in New York, for the estimated $10 million account.
The newly appointed shop has handled ad duties for Cendant-owned Ramada hotels since July 2002 and for Travelodge since January 2003.
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