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Looking to Remain Agile, Agency Nixes Merger With Euro RSCG
LOS ANGELES–Matt Hofherr will start the new year as a partner at Citron Haligman Bedecarrƒ.
Hofherr, 31, previously a partner, chief strategist and account planner at Gardner, Geary Coll & Young, San Francisco, joins crosstown shop Citron as director of business development and brand strategist. Before joining GGC&Y three years ago, he worked at Foote, Cone & Belding’s San Francisco office.
GGC&Y president Bob Gardner said there are no immediate plans to replace Hofherr, who helped quadruple the agency’s billings by adding such clients as eHealthinsurance.com,
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