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Consultancy Highlights a New Direction for Columbus Agency
CHICAGO-HMS Partners has set up a separate brand consultancy and beefed up its technology and direct marketing sectors in order to broaden its thinking, scope of services and ability to compete in a rapidly changing marketplace.
The new brand consultancy is called Brand DNA, which was already the name of the agency’s proprietary branding model. The unit will be headed by Alan Moser, executive vice president and a four-year veteran of the Columbus, Ohio, shop.
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