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Columbus, Ohio-Pittsburgh-Florida Union Eyes National Stage
ATLANTA–Principals at HMS Partners and Hallmark/Tassone are betting their merger will give them clout to land an array of national accounts neither agency could win on its own.
“We now have a significant marketing company in advertising, Internet business and public relations,” said Rick Milenthal of HMS. “Those units working together bring a strong, cohesive, marketing program to any blue-chip client.”
The merger, which brings Hallmark/Tassone’s Orlando and Tampa, Fla. offices into the HMS Partners fold, re-establishes Columbus, Ohio-based HMS as a presence in Florida.
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