HMS Partners Adds Hayes as CD On Fla. Lottery, Carnival Accounts

Troy Hayes, creator of spokesdog Spuds McKenzie, has joined HMS Partners in Miami after a stint as a commercial director. Hayes has been enlisted as vice president and creative director to bolster advertising work for such clients as the Florida Lottery and Carnival Cruise Lines.
“I’m thrilled to be working with HMS, and especially to be working with Rick Cooper,” Hayes said. He went on to say that he first met Cooper when the latter was president of Bozell in Chicago.
“We kept in touch over the years,” the 36-year-old Hayes said.
“I had known Troy’s work for 12 to 15 years, and especially his work for Budweiser and General Mills,” said Cooper, president at HMS Miami.