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In an effort to supplement its retail capabilities, HMS Partners has acquired in-store planning and design agency Hovel Group and merged it with its Minneapolis office.
The resulting shop, which has yet to be named, will provide a full range of services for its retail clients, from print and broadcast advertising to in-store design and sales promotion. It will remain a part of HMS Partners, based in Columbus, Ohio.
Hovel owners Debra and Richard Hovel will become the shop’s chief operating officer and executive vice president, respectively.
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