HMEI’s Bautista, Hagar in Creative Shuffle

Steve Bautista and Jim Hagar, who combined to form the second tier of creative management at Holland Mark Edmund Ingalls here, have resigned for posts at two larger agencies.
Bautista has been named group creative director at Arnold Communications, Boston. “I love that guy,” said Arnold chief creative officer Ron Lawner. “We will be building a group around him.” Clients that Bautista will work on have not been defined. At Holland Mark, his assignments included Citizens Bank and Dreyfus.
Hagar, a copywriter who joined Holland Mark about a year ago, prior to its buyout of crosstown rival Ingalls, has signed on at Mullen, Wenham, Mass., as a vice president and associate creative director. Hagar had worked mainly on The Boston Globe and TJX Cos. for Holland Mark. “I wanted to play on a different field but not necessarily be a builder,” said Hagar, who joined Holland Mark from Rydell Advertising in Jackson Hole, Wyo., where over nine years he built a department from scratch.
At Mullen, he is reunited with group creative director Rob Rich, who left Holland Mark’s creative ranks last month [Adweek, Feb. 7].
“I look at this as an opportunity,” said Bob Minihan, chief creative officer of Holland Mark. “I’m finally going to be able to structure the department based on the needs of our clients [instead of working] with what I’ve inherited” from Ingalls, where Bautista and Rich had been CDs.
Minihan plans to bring aboard at least two senior-level creative teams. Offers have already been made to copywriters and art directors, mainly outside the region because “Boston has become a little too inbred,” he said. Holland Mark had already shuffled its 25-30 person creative team, adding senior copywriter Rick McHugh from Greenberg Seronick O’Leary & Partners, Boston, and shifting Rich’s duties on TJX to creative director Tom McCarthy, who is now the department’s most senior staffer after Minihan. K