H&M Unveils Its Latest Supermodel

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NEW YORK Heidi Klum will appear in print and outdoor ads for European retailer H&M as part of a summer swimwear campaign that breaks next month in June magazines.

Italian photographer Mario Sorrenti shot the campaign, created by in-house agency Red Room, on the island of Virgin Gorda in the West Indies. The ads will appear in all 14 countries where H&M has retail locations.

In the U.S., the ads will run in June issues of magazines like Cosmopolitan, Jane, Vibe, Marie Claire, Lucky, Elle and Interview and in metro media outlets like Time Out New York and The Improper Bostonian.



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