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NEW YORK The number of Hispanic TV households increased 4.4 percent to 12.1 million, easily outpacing the 1.3 percent growth of all TV households, according to the Nielsen Co.’s ethnic universe estimates released Thursday.
Asians, the second-fastest growing segment, increased 3.9 percent to 4.5 million, while African-American TV households grew 1.5 percent to 13.6 million.
The new national estimates are effective Aug. 27. Local estimates are effective Sept. 22.
Shifting population patterns also affected the ranking of ethnic markets.
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