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Sprite’s general market advertising is handled by Lowe & Partners in the U.S., but this will be the second Sosa television commercial on the brand to cross over this year.
The “Crossword” spot is one of two new executions by the San Antonio shop for the soft-drink giant. The other, “Street Skaters,” is an extension of the “Always” campaign for Coke Classic and is running on Spanish-language networks and in English on network affiliates in major Hispanic markets.
Sosa executives wouldn’t discuss the Sprite spot, but did confirm “Street Skaters” was added to the Hispanic rotation.
The agency originated the interactive style–which gives viewers call to pause for refreshment–in its Hispanic work for the Classic brand before transferring it to Sprite. Its “Computer” spot, done earlier this year, still is in the general-market rotation.
In “Crossword,” set to jazzy hip-hop music, stylized words describing Sprite as “unique,” “clear,” “sparkling” and so on scroll down in a crossword puzzle as a “lymon” bounces across the screen and insets of a Sprite can appear. The puzzle ends with the words in the tagline: “I like the Sprite in you”as the camera pulls back to reveal the whole puzzle.
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