Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Viva Partnership has launched its first Hispanic marketing efforts for Meow Mix cat food, the agency said.
The Miami shop “Latinized” the company’s long-running “Meow” jingle by adding Latin musical touches and giving the voiceover a Spanish accent, said agency president Linda Gonzalez. “It’s a little shorter and nasalized,” she noted.
Viva broke the Spanish-language spots in the Houston market earlier this summer and will air the work in Fresno, Calif., later this summer.
“We’re trying to get them into test markets that meet all the qualifications,” said Gonzalez.
This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in