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NEW YORK Advertising spending across Spanish-language media continues to outpace general market media, increasing 14.4 percent last year to nearly $5.6 billion, according to a Nielsen Monitor-Plus analysis of spending across six media segments.
While network and local TV got nearly 79 percent of the dollars, spot radio (based on data from 68 radio stations) had the largest gain, up 30 percent to almost $740 million. Spanish-language cable TV had the second-largest growth, up 20.3
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