HIPPER bostonians

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Clarks’ Bostonian shoe brand shakes off its stodgy image in a new effort from Phillips Design Group.

Point-of-purchase materials are appearing in a new flagship store in Braintree, Mass.; a nationwide p-o-p launch is planned. The workis also running as direct-mail pieces.

One execution shows a stylishly dressed man seated in a modern-looking chair. An adjacent close-up depictshis feet in a pair of shoes from Bostonian’s upcoming spring line.

Another effort presents young hipsters perched against a motorcycle and playing a guitar.





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