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LOS ANGELES Hilton Hotels & Resorts has launched a print campaign that positions the hotel brand as the solution to travelers’ most commonly voiced concerns.
The effort, from Interpublic Group’s Foote Cone & Belding in Irvine, Calif., includes four print ads that introduce the tagline, “Take me to the Hilton.”
Ads broke yesterday in The Wall Street Journal and USA Today. The first in the series focuses on “celebrity treatment” and comfort. It has a refreshed business traveler taking a glance in the restroom mirror to ensure he’s at his best before the day begins.
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