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Tomorrow, the Hilton in Times Square will be the first hotel to live-stream a concert. OMD, Hilton's media agency, partnered with SpinMedia to give a new twist to Hilton's "Our Stage. Your Story," campaign.
Hilton Hotels & Resorts YouTube channel will stream the performance by Mikky Ekko starting at 8 p.m. While Hilton will keep the Times Square concert intimate with just 250 attendees, OMD has used paid media buys to promote the live-stream event. The following day it will be featured on YouTube's masthead, with exposure to the site's 45 million unique daily visitors.
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