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BOSTON Hill, Holliday, Connors, Cosmopulos has begun rolling out eight new 30-second TV iterations in its “America runs on Dunkin'” campaign for Dunkin’ Donuts.
The mini-musical approach introduced this year by the Interpublic Group agency continues, with the accent now on everyday occurrences that touch consumers’ lives.
Scenarios this time around include: people over-sleeping despite setting their alarms, sneaking out for a lunchtime job interview and boring commutes. Two non-musical spots starring New England Patriots’ star Richard Seymour are already on air; the other six commercials break in October.
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