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Three weeks after being assigned the creative and media planning portions of the estimated $40 million Dunkin’ Donuts USA account, Hill, Holliday, Connors, Cosmopulos last week pulled in media buying chores.
A separate review for that assignment came down to two finalists: Hill, Holliday and incumbent VSM in New York.
The Boston agency’s media buying pitch was led by senior vice president and media director Lisa Berman and local broadcast buying ace Karen Agresti.
“We’re really excited about this,” Berman said.
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