Hill Makes a Case for Dunkin’ Donuts Panini

BOSTON Hill, Holliday, Connors, Cosmopulos next week unveils a pair of humorous 30-second TV spots for Dunkin’ Donuts that respectively tout the chain’s new stuffed panini sandwiches and Tropicana Coolatta frozen drinks.

In “12 Hungry Men,” a jury votes to convict based mainly on a defendant’s alibi of having lunch at Dunkin’ Donuts. “That is not a place that even serves … lunch,” the foreman says on the steps of the courthouse as he notices a member of the gathered media enjoying a Dunkin’ stuffed panini.

“Squirt” tells the tale of a curly-haired nerd who keeps squirting himself in the eye whenever he tries to eat oranges, until he tries a Tropicana Coolatta.

The client’s familiar “Bring yourself back” tagline closes out the commercials.

Canton, Mass.-based Dunkin’ spent $70 million on ads last year, per Nielsen Monitor-Plus.

Creative credits on the new executions for Boston-based Interpublic Group shop Hill, Holliday include copywriters John Simpson and Scott Noble, who teamed with art directors Eric Peterson and Bob Pirrmann. Paul Gay directed both spots, which were produced by Alex Vainstein.

The ads begin airing on July 4 and are slated to run through late August.

—Adweek staff report