Hill, Holliday Weighs AMD Options

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Hill, Holliday, Connors, Cosmopulos does not anticipate layoffs should it fail to retain its portion of Advanced Mirco Devices, according to agency representative Eric Fehrnstrom.

It was unclear at press time if Hill, Holliday, Boston, which is AMD’s U.S. agency, or Publicis, London, its European shop, will participate in the newly launched review to consolidate AMD’s $25-30 million global account.

“The challenge for Hill, Holliday would be their [lack of] global capability,” said Catherine Bension, a consultant with Select Resources International, West Hollywood, Calif.,



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