Hill, Holliday Unveils First Veritas Work

BOSTON — Hill, Holliday, Connors, Cosmopulos this week unveils its first Global advertising and direct marketing campaign for computer storage provider Veritas Software since adding the client late last year.

Print ads breaking in the technology and business press are designed to portray the Mountain View, Calif., company as a “leader in all aspects of storage software,” according to Jeremy Burton, chief marketing officer of Veritas. One ad shows a buff boxer’s body behind type that reads, “The undisputed heavyweight champion in storage.”

Spending through Hill, Holliday’s San Francisco office is estimated at $10-15 million.