Hill, Holliday Pushes Anheuser World Select

CHICAGO Anheuser-Busch is rolling out a new beer next Monday called Anheuser World Select with advertising from Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, the client said.

The high-end beer is a European-style lager targeted at drinkers ages 21-34, according to the St. Louis Brewery.

“We have worked with [graphic design shop] Jefferson Studios, St. Louis, and Hill, Holiday, Boston, on this creative,” said Pat McGauley, director of high-end brands at A-B, in a statement.

“Our advertising campaign tells the story of the unique, global approach to creating this new high-end brand,” McGauley said in the statement.