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NEW YORK American Red Cross has chosen Hill, Holliday, Connors, Cosmopulos to create a pilot campaign aimed at encouraging young people to become involved in programs at their local chapters.
The decision followed a review conducted by Achenbaum Bogda Associates. The New York shop’s “New Generation” campaign will test in six American Red Cross chapters across the country. It will include a general ad effort as well as database, direct mail and e-marketing. Targeted initiatives will be directed at the Hispanic community.
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