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NEW YORK Hill, Holliday, Connors, Cosmopulos has opened a broadcast buying office in San Francisco and named advertising veteran Andrea Bouchante the associate media director in charge of the new operation.
“This is huge for Hill, Holliday” said Kristi Argylian, executive vice president and media director at Hill, Holliday. “In order for the agency to enter a lot of local and regional pitches on the West Coast, it is necessary to have a buying group in the California region.
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