Hill, Holliday Intros Campaign For Citizens Health

Former U.S. Rep. Joe Ken nedy appears in the latest campaign for Citizens Health, a nonprofit that helps elderly and low-income consumers save money on prescriptions.

The campaign was crafted on a pro-bono basis by Hill, Holliday, Connors, Cosmopulos, Bos ton. Two TV spots employ the tag, “Less for prescriptions. More for life.” One features an older couple who sell their piano to pay for the husband’s heart medication; the other shows a mother telling her asthmatic daughter they can’t afford extra treats.

Billboards, posters and radio ads are also in the mix.

Kennedy appeared in spots earlier this year for parent organization Citizens Energy, which he founded in 1979 to assist low-income customers. Hill, Holliday has crafted energy ads for eight years.