Hill, Holliday Gains In 2 Pitches

Hill, Holliday, Connors, Cosmopulos last week picked up the advertising account of Great Plains Software and advanced in its quest to win direct marketing duties for First Union Corp.
The Boston agency, now owned by the New York-based Interpublic Group of Cos., last week added to its high-technology cache, coming out on top in the review for the account of Great Plains, a Fargo, N.D.-based supplier of business and financial software, sources said.
A client representative confirmed that an agency had been selected from a field of three finalists but declined to identify the winner.
Billings are believed to be at least $5 million–and possibly as high as $10 million–for a national campaign that will include print advertising and some broadcast work targeting mainly business users, sources said.
Hill, Holliday officials declined comment, but sources close to the pitch said the agency beat out Anderson & Lembke in New York and one other contender.
Always a strong player in the high-technology arena, Hill, Holliday this year created notable multimedia campaigns for computer hardware maker NEC and networking company Bay Networks.
Separately, Hill, Holliday and Earle Palmer Brown in Philadelphia moved on in the $30 million First Union pitch, while Communications Plus in New York was eliminated from contention, according to sources close to the review.
The Charlotte, N.C.-based bank, one of the nation’s 10 largest, will take a few weeks to announce a final decision as it works out various issues surrounding its acquisition of rival CoreStates Bank, sources said.
Among the changes taking place involve executive changes among marketing management, sources said. Earle Palmer had been CoreStates’ agency of record. –with Aaron Barr and Judy Warner