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Agency Taps Rossi to Complement Services With Loyalty Marketing
BOSTON–GE Capital Corp. last week selected Hill, Holliday Direct here for projects involving direct and interactive marketing.
Although billings and the exact scope of the work were still being finalized last week, a client representative confirmed the Stamford, Conn., company’s “intent” to begin working with the direct marketing arm of Hill, Holliday, Connors, Cosmopulos. A contract has not been finalized, she said.
GE Capital, which issues private- label credit cards to retailers such as J.C.
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